It really is about motivation. After all, what impels someone to climb a mountain, or go to college, or save for a car, or learn a new language or anything of a thousand things? What is it that moves someone to action from a position of comfortable stasis? The answer is motivation. Motivation is the process of stimulating you to action. It takes a need, desire or some other impulse and incites a response. Motivation is the high-octane fuel of success and, as such, it’s vital that individuals and teams capitalize on its power.